LinkedIn Photography in Vancouver: Your Complete Guide to a Winning Profile
If you’re using LinkedIn to win clients, attract recruiters, or build your personal brand, the fastest upgrade you can make is your headshot. Purposefully about LinkedIn photography that is shot, lit, framed, and retouched for the platform, turns quick scrolls into meaningful clicks. Below is a practical guide to getting an image that performs, plus how I handle sessions at Simon Rochfort Photography in downtown Vancouver (Seymour Building, 525 Seymour St, Unit 205).
Why LinkedIn Photography Matters
LinkedIn is a first-impression engine. Your headshot appears everywhere on LinkedIn, in search results, comments, messages, and your network’s feeds. Having a professional image shows:
Confidence and credibility
Improves profile views and response rates
Keeps your brand consistent across your website, email signature, video calls and social media.
You don’t need to look “perfect”, whatever that is!? You need to look like the most confident, approachable and authentic version of you.
The “Simon Rochfort Approach”: Built for Real World Results
My studio process is tailored for everyone who wants great results fast! (Not just actors and models.) So how do I do this?
Discovery – A quick chat about your role, audience and goals.
Wardrobe & Background planning – We’ll choose colours that flatter your skin tone, your clothes, and, if required, align with your brand palette.
Guided coaching – Clear, simple direction for posture and expression. You never have to guess what to do!
Tethered shooting – Photos appear on a large screen, so as we shoot, we can see what’s working and adjust in real time.
Curated selection – I’ll cull through any “dud“ images, and then we’ll shortlist together. You’ll leave having picked your winners.
Natural retouching – Clean, subtle edits that remove distractions while preserving skin texture and authenticity.
Packages Designed for LinkedIn
Whether you need a single standout image or a small set for multi-channel use, I’ve structured my services around optimized performance on LinkedIn.
1) Express LinkedIn Session
Perfect when you need a fast, high-impact upgrade.
20 minutes in the studio
1 outfit, clean studio background (light, mid-grey, or charcoal)
Live review and selection
1 professionally retouched image optimized for LinkedIn via cropping and export settings
Optional same-day turnaround
2) Full Branding Headshot Session
Ideal for executives, founders, and anyone seeking a versatile range for LinkedIn, websites, speaking promotions, and press.
Unlimited Studio Time! However, on average, it can be 90 minutes in the studio.
Unlimited outfits and background options (including a colour that supports your brand)
Guided posing for authority + approachability
Pay as you go retouched images with alternate export settings for LinkedIn, website or PR
3) Outdoor / Environmental Add-On
Add context with a downtown Vancouver setting that includes a soft blur of city textures, modern architecture, or neighbourhood details.
Short outdoor segment near the Seymour Building
Mix of professional and approachable looks for posts and banners
Weather-aware lighting plan
4) Team & Corporate Headshots (On-Location and In-Studio)
Maintain consistency across your website's “About” page and your Company Page on LinkedIn.
Compact studio setup brought to your office
Lighting/background matched to your brand.
Individual micro-coaching for every team member
Unique booking link for staff, email reminders and flow management on shoot day
Volume efficiencies for larger groups
Add-Ons: extra retouched images & group photos
What to Wear for LinkedIn Photos
Fit first: Tailored > tight. Avoid clothing that is too tight or overly loose.
Solids beat busy patterns: Busy checks and high contrast stripes can moiré on screens.
Layer smartly: A blazer or tailored knit adds shape; keep textures clean.
Colour strategy: Navy, charcoal, earthy neutrals or we use backgrounds to make bright colours really pop!
Necklines: V-necks or modest scoops lengthen; collars should sit cleanly under a jacket.
Glasses & jewellery: Minimal and non-reflective. Less is usually more!
Please bring a few or many options. A tethered review makes it easy to decide which photographs are best.
Posing & Expression Made Easy
Micro-adjustments matter more than “posing.” I’ll coach you through:
Posture – Tall stance with shoulders relaxed.
Head position – Slight forehead-forward to define the jawline.
Chin & eyes – Tiny tilts to keep eyes bright and engaged.
Expression – “Friendly authority”: a subtle smile or confident neutral expression. (I’ll help you with that)
Breath resets – Quick breaks loosen tension so nothing feels forced.
Backgrounds, Cropping, and Technicals That Win on LinkedIn
Backgrounds: Timeless neutrals, a brand colour accent, and bright colours - we have them all! Environmental options can add context without clutter.
Cropping: We leave space around the face so LinkedIn’s circular frame never cuts into hair/shoulders.
Deliverables: High-resolution master + platform-ready exports for LinkedIn, websites, and optional transparent PNG for design teams.
Retouching: Blemish cleanup, flyaways, lint removal, gentle under-eye work, colour/exposure polish. It’s never plastic, always authentic.
LinkedIn Banner & Brand Cohesion
Pair your headshot with a banner that reinforces your message:
Options: Vancouver skyline + tagline, team-in-action strip, or a clean gradient in your brand colours with a value proposition.
We can design and deliver your banner to the correct dimensions, so your profile looks cohesive end-to-end.
Common Mistakes to Avoid
Selfies & heavy filters – Undercut credibility.
Harsh overhead light – Kills eye contact and creates deep shadows.
Cluttered backgrounds – Distract from your expression.
Too-tight crops – The circular frame will bite into shoulders/hair.
Out-of-date photos – Update when your look or role changes.
How Often Should You Update?
Refreshing your LinkedIn photography every 18–24 months is ideal to stay up to date! However, sooner or later, if you change your hairstyle, grow a beard, get glasses, or step into a new role. Public-facing leaders often update their information annually to keep their media kits current.
FAQ
How long does an individual session take?
Express sessions run circa 20 minutes; full sessions are “unlimited“ but usually last 1-2 hours, including wardrobe changes, live review and final selection.
Can you photograph my whole team at our office?
Yes. We bring a compact studio, match lighting/backgrounds to your brand, and deliver consistent results across locations.
Do I get multiple looks?
Full sessions include multiple outfits/backgrounds; even a jacket change creates a distinct look for LinkedIn, your website, and conference materials.
What about licensing?
Standard usage for personal and company web/social is included with your selected images. If it’s beyond that, we can tailor a simple license.
Turnaround time?
You’ll select images during the session; retouched files are delivered promptly, with rush options available.
Ready to Upgrade Your LinkedIn?
If you want an image that looks confident, consistent, and on-brand, let’s talk. Book an Express LinkedIn Session at the Seymour Building, choose a Full Branding Session for range, or request an on-location team quote for consistent company-wide headshots.
Contact me for a LinkedIn profile photo that’s winning from top to bottom!